There are 162 steps in the hat making process. Each hat passes through 50 pairs of hands. And there is 1 book that tells the story... Akubra: part story, part myth, but 100 per cent icon. Everyone knows Akubra. Well, at least they think they do... Finally, the family behind the icon has decided to reveal how they and their extended family have created the world's greatest fur felt hat-making business and Australian manufacturing legend. It is a tale of how handmade craftsmanship will always outshine fast fashion, and about how people still matter. Richly illustrated with powerful historical and striking current images, this large-format coffee-table book features interviews with family, staff, retailers and friends as well as archival research of company files and personal family documents.
Publication date: 01/04/2017